SSIA = 0ur sales effectiveness approach
Most sales effectiveness approaches only focus on these 2 aspects:
Getting the roles and rules right: who is responsible for what, and how to conduct ourselves in our sales activities ?
Getting the data and facts : data and facts about customers, sales and margins (past, present, forecast, budget, …)
Besides these 2 aspects, our SSIA method focuses on organising a specific “problem solving” process with your sales people, to develop the third, and most important aspect:
3. Getting the best ideas (to improve the data and facts) at the level of your people
An idea of a person = his/ her conception about what to do, how and why
In a process aimed at improving the ideas, and improving them together (i.e. in cooperation with internal departments)
With a focus on activating the thinking at the level of your sales people
“Inverse convincing”: they convince you of their idea (instead of vice-versa)
All ideas, their evolution & progress are managed on 1 transparent platform (by your salespeople, directly from their pen)
